First, a word…

Social, commercial and marketing communications have evolved. But the essential rules to reach an audience are still the same: grab its attention, keep up its interest, deliver the core of the message, and invite to move to action. And to assure fluidity, obstacles must be eliminated. Hurdles such as misspellings, cultural differences, slang words, etc. This is especially important in translations.

artphoto.jpgI love words, not only as a tool of information, but also as a way to share feelings, recall fond memories, paint traces of hope, and visualize thing to come.

The world of communication has changed